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Monday, April 13, 2009

Older Generations Join Social Networks - Facebook

(CNN) -- Penny Ireland's family is so scattered around the world that Facebook, the popular social networking site, has become the family's No. 1 way to communicate.

"We call it our living room," the 56-year-old mother said by phone from her home in Houston, Texas. "Everybody can tell what everybody else is doing."

"Everybody" includes Ireland's five kids and her 83-year-old mother, who has a Facebook profile she accesses daily, Ireland said.

While online social networks like Facebook, Twitter and MySpace are known hang-outs for younger adults and teenagers, older generations in recent months have been taking to the medium at a faster rate than any other age group, according to industry reports.

Many of these older folks use social networks to keep tabs on younger family members and they often find fruitful connections with their peers after they've friended all of their kids and grandkids, according to an informal survey by Stanford University professor BJ Fogg.

The trend is still relatively confined. Only about 7 percent of people older than 65 have online social-networking profiles, according to research from the Pew Internet & American Life Project.

But Facebook's popularity is growing most quickly among women older than 55, according to a site called Inside Facebook, which tracks Facebook's growth.

There are now about 1.5 million female users older than 55 on the site, the group says -- roughly a 550 percent increase over six months ago. By comparison, membership among people younger than 25 grew by less than 20 percent over the same period, Inside Facebook says.

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